Pacific Delight Tours of New York suspended operations and withdrew from the United States Tour Operators Association (USTOA) effective February 3, 2020, due to a dramatic downturn in business caused primarily by the coronavirus outbreak and the collapse of its core China tours business.
Suspension of Operations
Pacific Delight Tours, in business since 1971, decided to halt all bookings and tour operations when cancellations surged following the COVID-19 pandemic’s impact on Asian travel, with leaders citing an “uncertain future” as the reason for the indefinite suspension. The company made clear that this was not a bankruptcy and affirmed that all customers whose trips were canceled were fully refunded and suppliers were paid.
Refunds and Impacts
The company pledged to refund all future travel payments and maintained an open office for a short time to resolve outstanding issues. While many travel advisors and clients lost time and effort organizing trips, few lost money due to prompt refunds. The broader travel industry saw significant disruptions, especially for Asia-focused operators, as travelers shifted destinations or canceled trips due to health concerns.
Company Legacy
Pacific Delight Tours operated for nearly fifty years, specializing in China and other Far East destinations, and was once a leading U.S. tour operator for Asia. Its closure was a direct result of unprecedented industry shocks and a near-total loss of its primary customer base.
Hats off to Pacific Delight
Pacific Delight Tours consistently operated to a high ethical standard, which lasted until after its demise. Unlike so many of its direct competitors, Pacific Delight Tours did not dodge its fiduciary duty and promptly refunded consumers whose trip got cancelled due to COVID.
