Although there are quite some reviews on Laurus Travel on TripAdvisor, Yelp and elsewhere on the internet, we must admit that the number of reviews does not reflect our history (since 1998) and the large volume we have handled in that time frame.
The main reason for the lack of online reviews on Laurus Travel has much to do with the demographics we serve. The great majority of our travellers are seniors. Many of them, especially retired white-collar professionals such as doctors and lawyers, are not very eager to share their thoughts with strangers in public domains.
That we are not often talked about online by customers has been an issue for us from a marketing perspective. A solution to this problem is to diversify our product offering to reach more consumers who are younger and more active in the domain of social media. However, we must tread carefully on this front so that we won’t end up diluting our brand.
The guests may not talk about us online, but they more than make it up to us with their loyalty. Not only do they refer lots of business to us, but they also keep coming back until we run out of destinations for them, which is the main reason that we are able to survive and prosper without spending on advertising. As time goes on, we must add more destinations to satisfy the needs of our loyal customers and that’s why we have been working on new tours to the Philippines, Malaysia, Indonesia and a number of countries in Central Asia.
Most consumers may say nothing when they are satisfied, but if they are let down by a business, they generally would make an effort to broadcast their displeasure. If you use the non-existence of negative reviews on Laurus Travel as a yardstick to measure our performance, you probably would agree that Laurus Travel must have been doing something right.
Happy travels!
Southeast Asia tours - the Royal Palace, Phnom Penh, Cambodia
